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You can add a Facebook Pixel event directly to your forms, surveys and calendars. This pixel will then fire upon a submission of the form, survey or calendar. This is a default event that registers with Facebook as 'Submit Application' for a Form or Survey Submission and 'Schedule' for a Calendar Submission
What you'll need:
Your Facebook Pixel ID
Step 1: Form Pixel
Navigate to the Form Builder.
Select Your Form.
Click Options > Input your Pixel ID into the Pixel Section.
Integrate Form and Save.
Step 2: Survey Pixel
Navigate to the Survey Builder.
Select Your Survey.
Input your Pixel ID into the Pixel Section.
Save to confirm your changes.
Step 3: Calendar Pixel
Navigate to Settings > Calendar.
Click in to edit the Calendar (Pencil Icon)
Input the Pixel ID into the Calendar.